Questions to Ask Before Hiring a Digital Marketing Company

Choosing the right digital marketing company is a big decision that can have a huge impact on your business’s success. With so many companies claiming to be the best, how do you know which one to trust? To help you make an informed choice, here are some must-ask questions before you sign on the dotted line.

1. What’s Your Approach to SEO, and What Should I Expect?

Let’s get real: SEO isn’t magic, and it’s definitely not an overnight fix. If a company promises quick results, it’s a major red flag. Good SEO takes time, effort, and a solid strategy. Make sure the agency is upfront about the timeline and is focused on building lasting, sustainable growth rather than short-term gains.

2. Can You Walk Me Through Your Backlink Strategy?

Backlinks are like the backbone of SEO, but not all of them are created equal. You’ll want to dig into where the company gets their backlinks from. Low-quality, spammy backlinks can actually hurt your site’s ranking and reputation. Ask them to break down their backlink strategy and ensure they’re focused on high-quality, relevant links that will boost your SEO in a meaningful way.

3. What’s Your Plan for Optimizing My Google Business Profile (GBP)?

Optimizing your Google Business Profile (GBP) is a great starting point for local SEO, but it’s just one piece of the puzzle. Ask the company how they plan to incorporate GBP optimization into a broader SEO strategy. You need a plan that goes beyond just GBP and includes things like on-site optimization, content creation, and, of course, quality backlinks.

4. How Do You Measure Success and Keep Me in the Loop?

You want to know how the agency defines success—and how they’ll keep you informed about progress. Ask about the key performance indicators (KPIs) they track and how often you’ll receive updates. A good digital marketing company will set clear, measurable goals and provide regular reports so you’re always in the know.

5. What’s the Deal with Your Contracts?

Be wary of agencies that try to lock you into long-term contracts. Sure, SEO is a long game, but you shouldn’t be stuck in an agreement that only benefits them. Look for flexible contract terms that give you options. A confident agency should let their work speak for itself without needing to tie you down.

Asking these key questions will help you cut through the noise and find a digital marketing company that’s truly invested in your success. Look for transparency, honesty, and a strategy that’s tailored to your business. When you find the right partner, you’ll be well on your way to growing your online presence and driving real results.